Free Ad-Supported Streaming TV (FAST) has rapidly emerged as a major player in the media landscape, providing independent companies with a powerful tool for targeted content delivery and revenue generation. The benefits are clear: easier setup, segmented content, and new monetization opportunities.
But as we know, the media world is always shifting and evolving. Smart media companies aren't just keeping up with trends—they're anticipating future opportunities. This is where Over-The-Top (OTT) strategies come into play, opening up new avenues for content delivery and audience engagement.
FAST is a modern approach to 24/7 channels, providing a quicker, cost-effective setup that puts your content on the map. It's a strategy that thrives on specialized content curated for targeted audiences. FAST enables revenue generation through ads while offering free content to viewers. Yet, despite the appeal, complete dependence on FAST distribution platforms may limit your control and potential growth.
It's here that the benefits of direct-to-consumer OTT strategies become particularly compelling. These strategies offer independence, control, and the ability to diversify, making your business more resilient in a developing industry.
OTT gives independent media companies the ability to directly connect with their audiences, bypassing traditional broadcasting methods. With OTT, you can control the type, quality, and quantity of content you offer and reach global audiences, creating the potential for expanded viewership and new revenue opportunities.
The data-driven nature of OTT platforms enables more targeted advertising, making your advertising efforts more effective. OTT also unlocks multiple monetization strategies beyond ad-supported content (AVOD), including subscription fees (SVOD), fees for specific content (TVOD), or a combination of models.
Pairing FAST's continuous, tailored broadcasting and free content with a robust OTT strategy can significantly enhance your media offering. This combination unlocks opportunities for independent media companies to achieve broader reach, enriched viewer experiences, and deeper customer relationships. It also enables flexibility, allowing for quick adaptations to changing market dynamics and customer demands.
A powerful OTT platform provides the necessary tools for seamless integration. The right solution allows for easy bundling of multiple FAST channels and requires minimal developer effort, ensuring timely releases across all devices and improving user accessibility and convenience. It also provides advanced analytics and audience insights that offer a deeper understanding of your viewers' behaviors and preferences, guiding service optimization and growth.
The combination of FAST and OTT ensures you deliver engaging content 24/7 while gaining the ability to extend your reach, customize offerings, and build direct relationships with consumers—providing the ideal roadmap to grow your media company
Digital Tree’s Digital TV, a pioneering entertainment platform in Cyprus, led the charge in launching Free Ad-supported Streaming TV (FAST) channels to the Eastern Mediterranean market. In partnership with Applicaster, they developed the Digital TV App, featuring news, entertainment shows, movies, on-demand series, and over 50 global FAST channels. This effort required a robust solution for incorporating FAST channels and scaling the frontend stack, and Applicaster's Zapp app management platform was able to meet all of Digital Tree’s needs
Digital Tree leveraged numerous Zapp functionalities, including FAST and VOD monetization, and integrations for logins, payments, and consent management. The new app’s launch expanded the reach of independent Digital TV content to viewers across platforms, amplifying its impact across the Eastern Mediterranean. Looking forward, this successful collaboration paves the way for additional innovation and growth in the region.
Combining FAST with an OTT strategy ensures that your streaming business remains flexible, innovative, and viewer-centric. By taking this step, you're not just keeping up with trends—you're leading them.
Applicaster’s Zapp app management platform empowers independent media companies to grow and thrive in this dynamic broadcasting era. Whether you're looking to enrich your existing FAST offerings or extend your service with OTT capabilities, we have the tools and expertise to support your growth.
Ready to lead the way with your streaming business?