In today’s streaming landscape, personalization isn’t a luxury—it’s an expectation. Users want content and experiences that feel tailor-made, but app owners often struggle to balance personalization with simplicity. That’s where Zapp’s Preference Selector comes in.
What is the Preference Selector?
The Preference Selector empowers users to shape their app experience by choosing what matters most to them. Whether it’s selecting favorite sports teams, preferred content genres, or specific topics, users can set their preferences from a predefined list—and the app dynamically adapts.
From a customized UI to a personalized home screen, the experience feels seamless across all devices. When a user logs in on their TV, the same tailored experience they set up on their phone or tablet is there, ready to go.
Why App Owners Will Love It
For streaming app owners, personalization isn’t just about making users happy—it’s about driving engagement and retention. The Preference Selector enables:
- Higher engagement: Users see the content they care about most, keeping them active and engaged.
- Longer watch times: A personalized experience means users stay in the app longer.
- Seamless multi-device experiences: Users get their tailored UI across mobile, tablet, and TV.
