At Applicaster, we strive to give our partners the control, agility, and data they need to support their business goals. We are continuing to build on this mission with the release of our latest SDK and app management platform: Zapp V6!
Our industry moves at lightning speed and it’s our priority to keep the Zapp platform up to date with the latest trends and best practices. We listened to our customers to create this update, which includes over 40 new features and product enhancements.
Check out some of the highlights below and let us know if you want to see the product in action.
Google’s new analytics update (GA4) allows for powerful insights into the customer journey. Zapp V6 has added new user events alongside GA4, allowing you to see data for all platforms within one centralized account for cross-device tracking.
Using remote controls to sign up/in from TVs can be a huge conversion barrier. We now allow TV viewers to easily sign up/in from their phones, plus offer an additional layer to allow this flow for third-party login services that wouldn’t normally support it.
The Smart App Rater invites positive user feedback and ratings by presenting an App Store Rating dialogue to frequent, loyal users. App ratings affect app store optimization (ASO) and are vital to the success of your app.
The Actions Menu for mobile and tablets is a great option to allow multiple actions for single items. These could include Favorite, Share, or Download, offering a richer user experience and an opportunity to present additional metadata.
Zapp V6 reduces app loading times and data storage across TV and mobile devices. In addition, the Zapp V6 studio is even faster and easier to navigate, with clicks, components, and controllers significantly improved.
Zapp offers tools to localize UI elements and adapt to the user’s device language. With the Language Selector, users now have the ability to manually change the language used within the app.
Customize in-app purchase screens, add video push notifications, roll out new integrations and UI/UX enhancements, and more!
Ready to see Zapp V6 for yourself? Say hello at IBC Show 2022 next month or get in touch with our team by filling out the form below!
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