Claro Sports to launch its first TV apps powered by Applicaster’s Zapp platform to stream the best possible sports experience for millions of viewers
New York, NY – July 20, 2021 – Latin American broadcaster Claro Sports, owned by Telecom giant America Movil, has released Apple TV and Android TV applications for sports fans across Central and South America to stream the Tokyo Olympics.
Claro Sports chose Applicaster’s Zapp app management platform to extend its Olympics distribution strategy because only Zapp was able to deliver a premium experience with the UI flexibility needed to meet Claro and the Olympic Committee’s requirements, and Claro launched its apps, from zero to store, in only three weeks.
The apps feature four 24/7 live channels dedicated to the Tokyo Games, with easily accessible programming guides, so fans can easily find and enjoy the events they want to watch. After the Closing Ceremony Claro Sports will update their apps to showcase programming from the many leagues and teams fans across Latin America love to watch.
“We made the decision to bring a great experience for fans around the Tokyo 2020 Olympic Games, for that reason we added TV apps in order to give them the best, most immersive experience possible, free of charge. We chose Applicaster to launch our first TV apps because they have a rich history in Sports apps, offer the most flexible technology to launch the Olympic Games to 17 countries, and allow us to later update the app to share additional sports,” said José Antonio Aboumrad, CEO of Claro Sports.
“We are incredibly proud to be powering Claro Sports’ digital distribution strategy for the Tokyo Olympics, and are very happy that we have been able to serve the needs of Claro Sports in the time frame they needed, and at the rigorous quality standards required, “ added Laura Tapias, VP Americas for Applicaster.
About Claro Sports:
Claro Sports is a sports multi-platform media that airs 24 hours a day, reaching 17 Latin America countries offering innovative content to bring new options and sports disciplines for all fans across the region. Claro Sports have a paid-TV channel in 17 nations; as well as a portal, and an app for mobile devices, specialized in sports content marcaclaro.com
About Applicaster
Applicaster helps broadcasters, content publishers and OTT providers globally drive their digital strategy, engage with audiences, and monetize media assets. Applicaster’s Zapp platform is a comprehensive no-code tool to create, distribute, and manage multimedia applications across multiple mobile & TV devices. Zapp uniquely combines the scalability, flexibility, and speed of a technology-based solution with the advanced customization capabilities required by professional teams.
Applicaster powers user experiences for leading companies like Urban One, ViacomCBS, The Walt Disney Company, ProsiebenSat.1, Copa America, and First Media; and is approved as an Apple, Roku, and Comcast Technology Solutions partner.
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