Comcast Technology Solutions' partnership with Applicaster offers its customers a scalable and modular approach to building media apps.
Applicaster is now a Certified Partner, integrated with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies, and content providers.
Applicaster's Zapp app management platform now includes an out-of-the-box integration with the CTS OVP and user management platforms, to seamlessly "pipe" CTS content feeds into pixel-perfect Netflix-level, dynamically customizable UI components. All without requiring new builds or development work to change content organization.
“Comcast Technology Solutions collaborates with best-in-class technology providers across the OTT industry,” said Jonathan Laor, CEO and Co-founder of Applicaster. “Applicaster has long worked with Comcast to integrate the CTS OVP technology for a wide range of media companies. This new certified technology partnership is an exciting next step in our strategic relationship.”
Other technology partner highlights include:
- Clients can customize the UI of these screens and even specify UX flow decisions without requiring custom development
- CTS OVP content can be easily supplemented with other plugins in the Applicaster ecosystem, such as a variety of video players and analytics providers
- Login and payment gateways can be triggered upon app launch or video play
