You Know A/B Testing Works. Now Make It Work for Your Streaming App.

If you’ve ever optimized a website or marketing campaign, you already know the power of A/B testing. The ability to compare different versions of an experience and let real user data guide decisions is essential. But when it comes to apps, A/B testing is often easier said than done.

App teams want to test and optimize their UI, content, or features, but they don’t always have the tools to do it efficiently. Traditional methods require app store submissions for every change, slowing things down and making real-time optimization nearly impossible.

The Challenge: A/B Testing for Apps Isn’t Straightforward

Most platforms don’t offer built-in A/B testing for apps, leaving teams with a choice:

• Go without A/B testing and rely on gut instincts for product decisions.
• Try to build a testing framework in-house, which is costly and time-consuming.
• Rely on slow app updates to roll out changes, making optimization a guessing game.

That’s where Applicaster’s Zapp platform comes in.

Easily Bring A/B Testing to Your App

Zapp’s A/B testing capabilities let you experiment, measure, and optimize your app in real time, without rebuilding or resubmitting to stores.

And with Server-Driven UI (SDUI), you can make instant, dynamic updates to your app’s layout, design, and content without forcing users to download a new version.

• Precision Rollouts – Test UI/UX updates with select user segments before a full launch.
• Performance Insights – Get real-world data on which features, designs, or content drive engagement.
• SDUI-Powered Optimization– Modify UI elements on the fly, instantly push A/B tests, and personalize the experience for different user segments.

🔗 Learn more about how SDUI enables real-time app updates here.

Why It Matters: Apps That Optimize Perform Better

Businesses that continuously experiment see higher engagement, retention, and revenue.

• Small UX changes can have a big impact—85% of businesses prioritize A/B testing call-to-action triggers to drive user interaction.
• 72% of companies report a boost in conversion rates through optimization efforts.
• Testing before launch pays off. 71% of companies that see major sales growth run A/B tests.

Source: Enterprise Apps Today

Ready to Stop Guessing and Start Optimizing?

With Zapp and Server-Driven UI, you can finally bring A/B testing to your app.

Let’s talk about how Zapp can help you unlock data-driven growth.