The booming demand for content distribution offers OTT businesses a chance to expand their reach and tap into new revenue streams, but building a successful streaming business in this competitive market is a big challenge.
We’ve identified some of the top mistakes frequently voiced by our clients and the industry that can get in the way of growth. A preview of each misstep is below, along with an invitation to download our new guide for more details. Learning how to recognize and avoid these errors can help you better prepare your business for the future.
Custom coding projects can lead to inefficiencies, delays, and inflexibility, as they often involve complex integrations, extended timelines, and increased costs. This makes high-end, productized solutions a more effective choice.
Maintaining consistency across multiple platforms can quickly overwhelm teams, making it crucial to adopt a centralized system that streamlines app management and saves time, money, and resources.
Not accounting for integrations can cause setbacks, unexpected costs, and unwanted dependencies, making it crucial for OTT app businesses to consider integration complexity and find ways to maintain quality and scalability.
Losing control of your app roadmap can hinder the ability to adapt to changing market conditions and user preferences, making it essential to maintain flexibility, freedom, and ownership over your app's development and evolution.
Making decisions without relying on data-driven insights can lead to disappointing outcomes and missed opportunities for growth, as understanding user behavior is crucial for optimizing app and business strategies.
To avoid these pitfalls and set your OTT app business up for long-term success, consider adopting a different approach that addresses these challenges. To learn more about these common mistakes and discover the ideal solution, download our guide: 5 OTT Industry Pitfalls No One Is Talking About.
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