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How a one-person team delivered high-quality apps in record time
B Live, a New York-based media and technology company, has been delivering dynamic video experiences since 2009. Acting as a one-stop shop for brands without in-house resources, B Live oversees the entire process—from filming in their studio to building and distributing custom OTT apps.
As client demand grew, they faced a critical challenge: scaling app development for multiple clients without compromising their high standards. To overcome this, B Live turned to Applicaster's Zapp platform, leveraging its flexibility and scalability to efficiently launch apps across platforms.
“Zapp allowed us to do what we thought was impossible. I was able to single-handedly build and launch apps for more than six customers, including AKC.TV, Perfect Game, Mint Comedy, and Clash.TV, all within an average of one month.”
- Ian Dwyer, B Live's OTT Digital Manager
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The challenge: Building apps for multiple brands
B Live needed a robust platform to meet diverse client needs—from monetizing video to launching apps across mobile, TV, and web. With just one person managing app operations, a centralized, multi-tenant solution was critical. Their vision was simple: "If our customers dream it, we build it." To bring this to life, their front-end partner had to deliver the scale, flexibility, and speed to create diverse, customized experiences—without a large team of product, development, and QA experts.
Scaling success with a small team
B Live demonstrated its ability to deliver high-quality solutions with rapid time-to-market. With Mint Comedy, they launched an ad-free app in under a month, featuring weekly live streams from New York’s iconic Comedy Cellar.
For Clash.TV, a top platform for live street basketball, B Live used Zapp to design the app’s UX, launch it across multiple platforms, and integrate partners for seamless live streaming—all managed solely by B Live’s OTT Digital Manager.
“Before partnering with Applicaster, building these apps for all of these customers would have been impossible with such a small team.”
- Ian Dwyer, B Live's OTT Digital Manager
The impact:
Streamlined operations and revenue growth
Partnering with Applicaster has enabled B Live to expand its offerings and efficiently manage multiple brands through Zapp’s multi-tenant solution. This centralized approach simplifies operations, reduces costs, and supports seamless scaling as demand grows—all while maintaining a steady cost base with no additional fees for user, usage, or monetization growth.
“Applicaster is a game-changer for agencies or companies adding OTT app building to their services. It lets you control all digital assets across mobile, TV, and web apps from a single platform making it ideal for managing multiple brands effortlessly.”
- Jason Kopelman, B Live’s CTO
Takeaway: Mastering multi-app management
By leveraging Applicaster’s Zapp platform, B Live has achieved unmatched efficiency, delivering high-quality apps on time and within budget—even with a lean team. For agencies or media companies looking to elevate their OTT capabilities, Zapp provides the ultimate combination of flexibility, scalability, and powerful SDUI and API capabilities.
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