Volleyball World Launches
New App to Enhance Fan Experience

Watch the interviews that take you behind the scenes of the app's relaunch.

World's 4th most popular pro sport

800 million global volleyball fans

Audience across 180 countries

Launched in 2021

1.5 million app subscribers

Volleyball World, founded by the International Volleyball Federation (FIVB), set out to connect with volleyball’s 800 million global fans and fuel the sport’s growth. To boost fan engagement, they relaunched VBTV, a streaming platform providing high-quality content year-round. In partnership with Applicaster, they built a flexible, scalable app tailored to the diverse needs of their global audience.

“We are thrilled to offer our audience a brand new VBTV experience that is built with the latest technology and designed specifically for their needs. The new VBTV platform will offer the highest quality viewing experience, allowing us to respond more agilely to fan feedback and add new features.”

- Finn Taylor, CEO of Volleyball World

The challenge:
Transforming volleyball’s reach

Volleyball is one of the world's leading sports, yet it has historically lacked the global media presence of basketball or football. To bridge this gap, Volleyball World launched VBTV, a platform designed to expand its reach and offer fans unmatched access to volleyball content anytime, anywhere.

Why VBTV chose Applicaster

Volleyball World transitioned from a one-stop-shop solution to a multi-partner ecosystem, selecting Applicaster and JW Player for their unique strengths. This move provided greater control over the fan experience. Applicaster's customizable, scalable platform enabled VBTV to launch quickly and positioned it for future growth.

“One of the biggest challenges was that we had over 30 companies (RFPs) that pitched for the OTT platform. [Applicaster] being a productized app platform, they could grow and they could customize the product to our needs quite easily.”

- Stéphanie Giardina, CRO of Digital and DTC of Volleyball World

How VBTV connects sports brands with fans

VBTV offers sports sponsors direct access to over 1.5 million subscribers, along with valuable insights into their preferences. As the platform expands, it helps brands build closer relationships with fans. With Applicaster’s support, VBTV can also collaborate with distributors, maximizing the value of TV rights and strengthening brand partnerships.

"What we're seeing already is brands wanting to have that direct-to-consumer connection to the fans. We know where they are, we know who they are, we know what they like, and so we are now able to offer our sponsors a direct connection to those consumers."

- Finn Taylor, CEO of Volleyball World

The results:
A future-ready
sports spp

The new VBTV app has become the premier destination for volleyball fans worldwide, offering an intuitive, high-quality user experience. With Applicaster's support, fans can now engage with the sport on a deeper level.

As VBTV continues to grow, Applicaster's platform allows Volleyball World to scale, adapt to market changes, and deliver greater value to both fans and sponsors. With future expansion plans, VBTV is set to become a model for leveraging digital platforms in sports.

Read the original story and watch more VBTV videos on TV Rev.

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Volleyball World LaunchesNew App to Enhance Fan Experience

Volleyball World Launches
New App to Enhance Fan Experience