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Episode 3: Breaking Free From Legacy Systems Limbo
Dave Otten, CEO, JW Player
Learn “How To Cure Your Pain in the Apps” with Evan Shapiro and Applicaster! This new series brings together top minds to tackle the toughest app management hurdles.
“Something that sounds very trivial, but is not … is A/B testing different experiences for customers. What Applicaster has done really successfully is give a lot of that power to their end users. They SAAS-ified it.” - Dave Otten
In our latest episode, Evan and Dave Otten, CEO of JW Player, discuss the critical role of A/B testing and the importance of adapting legacy systems to meet the demands of today's digital environment. Dave shares how JW Player helps customers transition to the cloud, enabling them to more effectively engage their audiences.
Dave's insights shed light on the challenges that many broadcasters face when trying to modernize their tech setups. From ad serving to monetization strategies, he shows how JW Player and Applicaster’s partnership builds bridges between the old and the new, ensuring that customers can navigate changes with confidence. This episode provides essential strategies for anyone navigating today’s digital media industry.
“Ad dollars and audiences are moving to digital. From JW’s perspective, it’s all about building bridges between [our customer’s] legacy setups to what’s required in today’s digital environments. Because so many things are custom, it’s not always a straight line to figure out the solution.” - Dave Otten
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